AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps in Norway: Q1 2025 Performance Insights
Explore the performance trends of the leading beauty retail apps in Norway during Q1 2025, featuring weekly downloads and active user data from Sensor Tower.
In the first quarter of 2025, the beauty retail app landscape in Norway showed varied performance metrics across the top five applications, according to data from Sensor Tower.
Lyko exhibited a fluctuating download pattern, peaking at approximately 2.8K downloads in late February. The app maintained a stable user base, with weekly active users hovering around 38K to 39K, reaching a high of 39.8K in the same period.
Rituals Home & Body Cosmetics saw its downloads rise significantly towards the end of March, hitting a peak of over 1.6K. Active users followed a similar upward trend, culminating at about 5.7K by late March.
MAKEUP - Beauty without limits experienced modest download numbers, with a steady flow of around 200 to 280 downloads weekly. The active user count showed a consistent increase, reaching 780 by the end of the quarter.
For Think Dirty – Shop Clean, revenue trends were mixed, with earnings peaking at $176 in late February. Download numbers were modest, peaking at 166 in the same week, while active users saw a temporary rise to 228 during this period.
Finally, ЛЭТУАЛЬ: косметика, парфюмерия recorded the lowest download figures among the top apps, with downloads reaching a maximum of 172 in early March. Active user numbers steadily increased from 27 to 205 over the quarter.
These insights provide a glimpse into the dynamic app market for beauty retail in Norway, with more detailed analytics available through Sensor Tower's comprehensive data offerings.